Some sustainable product pioneers go by clever and cryptic handles that take some deciphering. At the opposite end of the scale, you have Oatly - a brand that’s just about as true to its name as it gets.
Founded in Sweden in the 1990s, Oatly’s mission is to radically transform what most people think the humble oat is capable of. All while championing sustainability and putting something back into society, rather than becoming a drain on the planet’s precious resources.
Using patented enzyme technology, Oatly has mastered the art of transforming fibre-rich oats into nutritional liquid food with a long list of health benefits. The best of science and nature combined in perfect harmony, Oatly has put its name to a growing collection of innovative oat drinks unlike anything else on the plant-based product market.
All About the Oats
“We don’t know anything about almonds or soy or cows. All we know is oats. How to grow them, harvest them and turn them into refreshing products that you can take home and treat your body to. Hope you are okay with that!” - Oatly
Oatly is still based in Sweden to this day, but now offers its products to millions of customers across Europe and Asia. The original concept for the Oatly oat-based drink was concocted in the early 1990s, subsequently refined over several decades to create something quite incredible.
Over the course of the years, the Oatly product collection has expanded significantly to cater to all tastes and preferences. From ready-to-drink iced coffees to indulgent chocolate ‘milks’ to super-thick and luxurious whipped cream alternatives, Oatly proves you don’t need dairy to satisfy your cravings.
Despite achieving such widespread success and acclaim, Oatly remains a humble plant-based product manufacturer with the truest of intentions. The team behind the brand is constantly looking for ways to produce even more sustainable, responsible and delicious products, catering to the world’s growing interest in sustainability and eco-consciousness.
Why We Love Oatly
Make no mistake about it - all plant-based dairy alternatives are not created equally! Anything that eliminates animal products from the equation is welcome, but some dairy substitutes leave a lot to be desired… if we’re being perfectly honest!
Oatly is one of a handful of inspiring innovators who know how to do things right. The attention to detail that goes into every Oatly product is remarkable - as is the science behind the brand’s unique enzyme technology. Science and nature go hand in hand to create 100% plant-based, 100% ethical and 100% delicious dairy substitutes you simply have to experience to appreciate.
That’s why we love Oatly, and why we’re proud to stock their products. Check out what’s on offer on our website; or contact the Wholefoody team anytime to learn more.