Some brands like to be cryptic with their names. They’ll give only a vague indication of what they do and what they are all about. Then you have Friendly Soap, which more or less encapsulates everything these folks do and everything they believe in.
Founded in 2008 by Rob and Geoff, Friendly Soap is the culmination of a genuine desire to create a successful enterprise where profits take a back seat to ethics.
So what makes Friendly Soap such a popular and inspiring brand? Simply, it’s the way these guys have taken the word ‘friendly’ to an entirely new level. Not only are the products they produce fantastically friendly to skin, they’re also environmentally conscious, comprised exclusively of sustainable products and generally fantastic through and through.
A new-generation twist on classic cleansing products for eco-conscious customers. Brought to you be a pair of ambitious Yorkshiremen with a vision for a brighter future.
On a Mission to Make a Difference
“We’re a wee bit obsessive at Friendly, and putting ethics before profits underpins everything here. That’s why our products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, preservatives or sulphates. They’re all of these things! Sure, we could make more money doing things less ethically, but all we ever really wanted to make was a difference.” - Friendly Soap
Every bar of Friendly Soap is made the same way as it was on the firm’s first day in business. Production still takes place at a small workshop in Yorkshire, where each bar is poured, cut and packed by hand.
The Friendly Soap team uses the same cold-press production method that’s been used by artisan soap makers for generations. And the result is a biodegradable product that contains no animal-based ingredients whatsoever.
Their soap is wrapped in recycled and recyclable packaging, further reducing the company’s carbon footprint.
Along with producing products with no animal-based ingredients, Friendly Soap is strongly opposed to animal testing and guarantees that none of the ingredients used have ever been tested on animals. Friendly Soap is registered with Cruelty free International and The Vegan Society, making them a popular choice for customers following plant-based lifestyles.
And of course, not a trace of plastic makes its way into the mix. Whereas other companies rely on devastatingly polluting plastic microbeads in their soaps and cosmetics, Friendly Soap sticks with hemp bran and poppy seeds.
All friendly, all fabulous and all just about as fair as it gets to the planet and its people!
Why We Love Friendly Soap
Friendly Soap is a caring, conscientious company that takes things back to basics, and that’s exactly why we love them. That, plus the fact that their soaps are absolutely dreamy to use. And they have the kinds of enchanting aromas you simply have to experience to appreciate.
Check out a selection of popular Friendly Soap products in our online catalogue. Or contact the Wholefoody team anytime if you have any questions.