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The folks at ALTER/NATIVE aren’t afraid to preach about the problems facing our planet. Nor are they shy about their commitment to combating the climate crisis that’s already having an impact on our everyday lives.

This brand is a firm believer in the importance of sustainable and conscientious alternatives, in order to build towards a brighter future for everyone.

ALTER/NATIVE is proud to do things differently, with vegetarianism and sustainability at the heart of everything they do. For those who firmly believe in the importance of eliminating animal-based products and ingredients entirely, ALTER/NATIVE produces an extensive range of shampoos, soaps and body care products with nothing but 100% plant-based ingredients.

All of which are responsibly sourced and can be traced back to their sustainable origins, for the added feel-good factor with every use!

Love For Your Skin, Respect for the Planet

“Everything in our range is vegan and cruelty free, made with essential oils and free from nasties. What’s more, they’re made in the UK, and by local, small craft makers wherever possible.” - Suma

ALTER/NATIVE is part of the Suma brand; for almost 45 years, Suma has remained committed to finding more responsible ways to source and produce products. Today, the company delivers more than 7,000 vegetarian, natural and responsibly sourced products to a huge market of consumers in the UK and around the world.

Vegetarianism and the elimination of all animal-based products has always been a top priority for the Suma group. Having played a key role in the plant-based movement for more than four decades, Suma is proud to have supported a major public lifestyle shift that has now gone mainstream.

Almost a third of all adults in the UK have made a conscious decision to reduce their consumption of animal-based products, and Suma quite rightly claims at least a little credit for making this happen!

Why such ferocious support for vegetarianism? It’s simple - it improves our health and wellbeing; it supports environmental preservation; and it prevents millions of animals from being needlessly slaughtered. This is how Suma claims its passion for all-things organic and plant-based, and it’s a sentiment we can certainly agree with here at Wholefoody!

Why We Love Suma

How could you not respect and admire a brand that’s been supporting the cause since the plant-based movement began? All the while, Suma (and now ALTER/NATIVE) have been creating and delivering increasingly sophisticated products for those who believe there is a better way.

They’re firm advocates of the plant-based movement; they have a fantastic range of affordable plant-based products; and they even offer an archive of indulging recipes for vegans and vegetarians.

Suma is more than just another manufacturer of meat-free products, and that’s why we’re proud to support them!

Check out our full range of products online and check back regularly to see what’s new; or contact the team at Wholefoody anytime if you cannot find exactly what you’re looking for.